Designing and Pitching a K-Beauty Campaign

After a brief introduction to K-beauty, branding, and Korean soft power, participants will be split into groups and assigned a product and target market. Each group will then develop a campaign concept (incl. a slogan, audience, launch platform etc.) before delivering a short pitch. The session will close with a quick discussion on how beauty branding connects to culture and globalization.

Art 101: Sketching Korea’s national flower, Mugunghwa, in a vase

Delegates will learn how to individually sketch Korea’s national flower, Mugunghwa, positioned in a vase. In the process, they will learn floral composition and shading techniques in addition to art fundamentals such as line, shape, and form. Following the drawing process, delegates will have the opportunity to showcase their artwork and engage with each other.

MUN-themed bingo

Delegates will have the opportunity to practice networking skills in a fun, low-stress setting. The goal of the workshop is for delegates to end with at least three new contacts. The workshop will begin with a brief overview of communication best practices. Then, bingo cards will be distributed, and participants will find others who match the bingo square descriptions.

World Map Geography Workshop

Round 1: Label as many countries and capitals as possible in 3 min using a paper map

Round 2: Draw as many flags as possible in the region

Round 3: Name as many obscure facts about a country